Beverly, California

From world-class shopping on Rodeo Drive and boutique openings to family day activities at the Farmers’ Market, concerts in the parks and Civic Center Plaza, Beverly (Hills) has an array of activities available for visitors and residents alike, to experience.

In the post World War II years, Beverly Hills continued to develop as one of the most glamorous places in the world to live, eat, play and, especially, shop. The Golden Triangle, with Rodeo Drive at its center, was built and marketed to the rest of the world as the shopping destination of a lifetime.

The City's iconic image was enhanced with the spread of television shows and movies set in Beverly Hills, among them The Jack Benny Show in the 1950s, The Beverly Hillbillies in the 1960s and, more recently, Beverly Hills Cop in the 1980s and Beverly Hills 90210 in the 1990s.