Situated about 10 miles northwest of Detroit along the Highway 102 is the City of Ferndale. Ferndale is located in Oakland County, Michigan, and has a total population boasting approximately 23,000 people.

Although Ferndale is a residential community, many businesses make their home here due to its strategic location at the crossroads of interstate transportation in central Metro Detroit and Southeast Michigan. Business establishments are mainly found along Nine-Mile Road and Woodward Avenue. The city's classic midwestern downtown houses many small privately-owned shops. With a strong and diverse manufacturing and retail trade industries, Ferndale is poised for further economic growth.

The city is also home to excellent schools that foster two school districts. Ferndale is home to 4 elementary schools, 1 middle school, and 1 high school. The city is close to many Detroit attractions, being directly adjacent to the Detroit Metro Zoo and the Michigan State Fairgrounds.

Ferndale has a reputation as being a liberal and socially-conscious city. The city is a focal point of the Michigan gay, lesbian and transgendered communties and is the host of the annual Detroit Metropolitan Gay Pride Festival.