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The lawsuit filed by RE/MAX against LendingTree for improper use of the former company’s trademark has finally been settled for an undisclosed amount.
RE/MAX took legal action against LendingTree last September, accusing them of using the RE/MAX trademark fraudulently on their website to attract customer’s to their real estate agent referral service.
The lawsuit specifically alleged that LendingTree indicated to customers through its website that its agent locator service was created by LendingTree in partnership with RE/MAX and other high profile real estate companies.
In their lawsuit RE/MAX said that they felt LendingTree was giving their customers the impression that they were aligned with, and represented, the entire RE/MAX network when in fact this was not true.
RE/MAX has a history of diligently guarding its trademarks and this lawsuit against LendingTree was not the first to be filed in this regard. RE/MAX has filed similar suits with other organizations whom the company felt improperly used its trademark.
RE/MAX is said to remain incredibly protective of its trademark for the benefit of its agents and brokers. Keeping an eye on how their name is used allows the company to ensure that those who claim affiliation meet and exceed RE/MAX’s service standards.
LendingTree still denies that it used RE/MAX’s trademark improperly on its website to describe the members of realty services network but the company is said to have settled to avoid paying further exorbitant legal fees.
Neither party has revealed the terms or amount of the settlement.
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