An innovative lead-management system aims to match individual real estate agents with leads to buyers and sellers whose needs will be best met by their particular expertise.

The system, called LeadRouter, was developed by Cendant Real Estate Franchise Group and is designed to gather Internet leads and then immediately contact agents about these lead via the telephone.

LeadRouter is designed to take each individual lead, evaluate it and match it to the most suitable real estate agent that the system has on file. The agent is immediately contacted by phone as soon as LeadRouter receives the lead so that this agent can call particular buyers and sellers just minutes after they make their real estate needs known online.

The LeadRouter system aims to revolutionize lead-management with its quick response time and specialized pairing of particular leads to particular sales associates who are best suited to do the job.

In the past online leads have gone unanswered for days at a time leading potential buyers and sellers to look elsewhere for real estate expertise, but the LeadRouter has been designed so that all of the leads that the system gathers will be addressed within 24-hours of the buyer or seller entering their request.

Response time is critical for many real estate agents because most clients need their queries addressed immediately and will stick with the first agent they speak to if that person seems trustworthy.

With more and more real estate customers going online for advice and expertise lead management tools, like LeadRouter, are proving quite effective for many real estate companies.

Cendant currently has a patent pending with the U.S. Patent and Trademark Office for the LeadRouter system.

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